The start of the pandemic was a tough time for commercial production, seeing as how all shoots and in-office work were halted for more than a year, brands and studios were finding alternate ways of reaching their customers. My post-house and I pivoted early on to fully-remote livestreaming services, developing new workflows that enabled us to create a wide variety of content even during the worst of the pandemic.

In 2022, we still continue to produce livestreaming content, now hybridized to include on-location video feeds combined with remote participants. Livestreaming, while shying away from its more gaming and lockdown roots, has proven to remain a popular format among Filipino companies.