Proposed Monthly Calendar

Day	Platform	Content Pillar	Responsible Team
Monday	LinkedIn	Our Work/Our Clients	Marketing Lead
Tuesday	Instagram	Culture and Values	Social Media   Coordinator
Wednesday	LinkedIn	Our Success	Marketing Lead
Thursday	Instagram	Our Community	Social Media   Coordinator
Friday	LinkedIn/Instagram	Our Work/Behind-the-Scenes	Marketing Team

Week 1: Culture and Values Focus

·         Spotlight on team members

·         Office culture highlights

·         Company values in action

·         Internal events and celebrations

Week 2: Our Work/Our Clients Focus

·         Project showcases

·         Case studies

·         Client testimonials

·         Behind-the-scenes of current projects

Week 3: Our Success Focus

·         Awards and recognition

·         Milestone achievements

·         Performance highlights

·         Industry leadership content

Week 4: Our Community Focus

·         Community involvement

·         Industry events participation

·         Partnerships and collaborations

·         Thought leadership content

Platform-Specific Strategy

LinkedIn (Primary B2B Platform)

·         3-4 posts per week

·         Focus on professional content, case studies, industry insights

·         Emphasis on showcasing KOJO's expertise and services

·         Longer-form content with professional tone

Instagram (Growth Platform)

·         2-3 posts per week + 3-5 stories

·         Visual content showcasing work and company culture

·         Behind-the-scenes content

·         More casual, engaging tone

Facebook (Supporting Platform)

·         1-2 posts per week

·         Community-focused content

·         Event promotions

·         Cross-posting of key content from other platforms

YouTube (Content Repository)

·         1-2 videos per month

·         Showcase reels

·         Project highlights

·         Behind-the-scenes content

Content Creation and Approval Process

Planning Phase (Week 4 of previous month)

·         Content calendar finalization

·         Assignment of content creation tasks

·         Resource allocation

Creation Phase (Weeks 1-3)

·         Content creation according to schedule

·         Internal review process

·         Revisions and refinements

Approval Phase (Ongoing)

·         Streamlined approval process (to address current long approval challenges)

·         Final review by designated approver

·         Scheduling of approved content

Analysis Phase (Week 4)

·         Performance review of previous content

·         Insights gathering

·         Strategy adjustments for upcoming month

Implementation Timeline

Month 1 (Initial Setup)

Weeks 1-2:

·         Finalize content pillars and messaging strategy

·         Develop brand guidelines for social media

·         Create content templates for each platform

·         Establish streamlined approval processes

·         Set up analytics tracking and reporting framework

Weeks 3-4:

·         Build content bank with 2-4 weeks of pre-approved content

·         Train team on new processes and guidelines

·         Implement scheduling tools and workflows

·         Begin initial content deployment on primary platforms (LinkedIn, Instagram)

Month 3 (Optimization Phase)

·         Complete full implementation across all platforms

·         Establish regular content creation rhythm

·         Refine posting schedule based on initial performance data

·         Develop more sophisticated content for high-performing pillars

·         Begin more targeted engagement strategies

·         Implement first round of strategy adjustments based on Month 1-2 data

Month 6 (Expansion Phase)

·         Conduct comprehensive performance review

·         Scale successful content types and formats

·         Expand video content strategy

·         Implement more advanced audience targeting

·         Develop influencer/partnership strategy

·         Begin integration with broader marketing initiatives

·         Refine metrics and KPIs based on business objectives

Month 12 (Maturity Phase)

·         Full integration of social media strategy with overall marketing plan

·         Sophisticated content production across all pillars

·         Established brand voice and visual identity

·         Measurable impact on brand awareness objectives

·         Clear connection between social media activities and business outcomes

·         Development of next-phase strategy based on year's learnings

Key Recommendations for Implementation

Address Current Challenges:

·         Formalize the marketing team structure to move away from the current "ad hoc" approach

·         Streamline approval processes to enable more timely content publication

·         Develop clear roles and responsibilities for content creation and management

Platform Prioritization:

·         Continue to optimize LinkedIn strategy as it's showing strong results

·         Capitalize on Instagram's growth potential with more visual content

·         Reassess Facebook strategy to improve engagement or reallocate resources

Process Improvements:

·         Implement a content calendar tool for better planning and coordination

·         Establish clear content guidelines to maintain brand consistency

·         Create a content repository for efficient asset management

·         Develop regular reporting cadence to track performance against objectives

Measurement Framework:

·         Track platform-specific metrics (followers, engagement, reach)

·         Monitor content pillar performance to optimize resource allocation

·         Measure conversion metrics (website traffic, inquiries, leads)

·         Assess brand awareness through regular surveys or industry benchmarking