Measurements and KPIs

Written By mauithevideoguy

A.   Key Performance Indicators (KPIs)

1.      Brand Awareness and Reach

  • Social Media Growth:

–  Increase overall social media followers by 25% (across platforms such as LinkedIn, Instagram, and Facebook)

–  Expand share of voice in industry conversations by 15%

  • Website Traffic:

–  Increase website visits (unique visitors) by 30%

–  Improve SEO metrics including organic search rankings and time on site

2.      Engagement

  • Social Media Engagement:

–  Improve overall engagement rate (likes, comments, shares) by 15%

–  Track post-specific metrics such as link clicks (target: 155% increase as seen previously)

  • Content Interaction:

–  Increase video view counts and completion rates

–  Measure content engagement rates by type and channel (e.g., downloads of whitepapers or reports)

  • Email Marketing:

–  Monitor email open and click-through rates using segmented campaigns

3.      Lead Generation and Conversion

  • Increase number of qualified leads generated from digital channels by 30%

  • Measure conversion rate from leads to proposals (target: 10% improvement)

  • Track overall new client enquiries (target: 20% increase)

4.      Client Satisfaction and Retention

  • Net Promoter Score (NPS) from client surveys

  • Client retention rate and the number of repeat projects

  • Qualitative feedback from clients on content and campaign effectiveness

5.      Content Performance

  • Engagement metrics segmented by content pillar (Culture and Values, Our Work, Our Clients, Our Success, and Our Community)

  • Downloads and interactions with long-form content (e.g., Industry Insight Reports)

  • Performance of video content, including view counts and viewer retention

6.      Internal Process Efficiency

  • Average time from content ideation to publication

  • Percentage of staff contributing to marketing initiatives

  • Number of marketing opportunities identified per project

  • Improvement in the speed and consistency of content approval processes

7.      Revenue Impact

  • Revenue attributed to marketing-generated leads

  • Return on Marketing Investment (ROMI)

  • Correlation between marketing initiatives and overall business growth metrics

B.   Reporting and Analysis Process

1.      Data Collection

  • Use SPROUT for social media metrics, scheduling, and performance analytics

  • Implement Google Analytics to assess website performance and traffic sources

  • Utilize the CRM system to capture lead and client data, integrating with our email marketing tools

•  Conduct regular client surveys to gauge satisfaction and collect qualitative feedback

2.      Regular Reporting

  • Monthly dashboards: The KOJO Marketing Team (KMT) will compile and review monthly reports covering all KPIs

  • Quarterly in-depth analysis: Present detailed performance reports to assess progression toward annual targets and adjust strategies as needed

  • Stakeholder Communication: Share dashboards and reports with key stakeholders and leadership teams for transparency and decision making

3.      Analysis and Continuous Improvement

  • Establish monthly team meetings to review KPIs, derive actionable insights, and address underperforming areas

  • Quarterly strategy review sessions to align short-term performance with long-term objectives

  • Regularly refine KPIs based on industry benchmarks and feedback to ensure continuous alignment with business goals

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